Maison Martin Margiela set to collaborate with H&M


The confirmation that H&M's next big collaboration will be with Maison Martin Margiela is excellent news!!!


How will Maison Martin Margiela's conceptual catwalk designs translate to the high street? 


It doesn't feel like much of a surprise since the rumours were at fever pitch yesterday but still this morning's confirmation that H&M's next big one-off collaboration will be with arch conceptual brand Maison Martin Margiela is excellent news.
The collaboration will include womenswear, menswear and accessories and is set to launch on November 15 2012. The announcement came in typically unconventional style in the form of a CV. On one side Margiela noted that its "job title" was Fashion & Design, its "fashion" was Conceptual and Timeless Style" and claimed its philosophy was "the work of a group rather than one designer." Meanwhile H&M's job title was identical - "fashion & design" but the Swedish giant's philosophy was "fashion for all". Put like this the collaboration makes total sense, despite the obvious high-low differences. "The democracy of our fashion has always been at the centre of our creativity and the collaboration with H&M allows us to push this instinct further," said a statement from Margiela.
The design house, whose designers wear anonymous white lab technician coats at its catwalk shows, has always been a great innovator. Collections are radical and left-field but not po-faced. I've been to Margiela shows in the past which have featured genuinely gorgeous dresses made of Sellotape, models wearing wigs to cover their faces and honesty-box, sit-where-you-think-the-industry-ranks-you style seating plans. More controversial than it sounds in the neurotic world of PR fashion show seating.

H&M meanwhile, is now in total command of the high street collaboration. Their hit list – at least in terms of critical success – is starting to define the decade in shopping in the way that Kate Moss, skinny jeans and Glastonbury once did. All of which means that timed wristbands and crashing websites are a given come launch day.
As yet there are no pictures to give us a clue as to what the collaboration will include. We're hoping for a deconstructed jacket, a wonky ankle boot and some decent sweatshirts. The big question is will they include that oh-so-discreet-but-you-know-it's-there white stitching visible where the label sits? 

Comments

Post a Comment

Popular posts from this blog

Electric and playful

Image
The runways for spring were sprinkled with pops of  cobalt blue , which is a perfect alternative for those that aren’t keen on a typical pastel palette. This bold color adds a sophisticated punch when worn in the form of tailored  blazers  and blouses, but is electric and playful when worn as handbags or statement  jewelry . Get a head start and add this color to your wardrobe before all the blue-fanatics snatch it up this spring. Transforming bright shirts, shoes, dresses and even pants, cobalt blue has been surrounding all the runways this season. Paired with black, it has been the theme of some designer’s shows, including  Monique Lhuillier , who centered all of her  Spring 2012  pieces around the brilliant cobalt blue, basic black, a stunning yellow, and bright white. This color has been proven to be practical in an incredible amount of ways. The latest trend in jeans-wear is the colored jean. There are fifty-five colors alone at  Joe’s Jeans , and corresponding with
Read more

Glam Camouflage: the Not-So-Invisible Trend

Image
With Spring well within our grasp and the yearly print trend set to make an emergence, the time has come to address that tetchy issue; that is the camouflage debate. Camouflage print has a lot of well-earned stigma attached, with military overkill and three-quarter length cargo shorts carrying much of the blame. This season, camouflage is set to make a massive comeback becoming one of the most coveted looks of the summer. Of course, it’s not what you wear but the way you wear it. Follow these tips to make sure you stay camouflage cool. What I'm wearing: From Temptation Boutique: Top, Shorts: Miss Me Jeans, Ring: Rhinestones and the Earrings: Rhinestones Hoop. Belt: Ti amo, Necklace: GUESS, Rain Boots: HUNTER, Bag: Evisu, Bracelet Watch: GUESS, 3 pieces Bracelets: H&M When you think of camo, you normally picture heavy duty, “manly” apparel. However, spring 2012’s runways were filled with colorful camo patterns that looked – dare I say it – actually ladylike! The t
Read more

How to wear leopard print shoes

Image
What I'm wearing: Shoes: Limited Edition One of the quickest ways to add a dash of personality to any outfit is to mix in a pair of leopard print shoes. But, as popular and fun as they are, leopard prints don't really work with everything. In fact, I can probably name more colors and outfits that leopard print shoes don't work with than I can items they will. The good news is, when you get the right combination, it's a tough one to beat for drama, glamour and sex appeal. Below are a few tips on what to wear with leopard print shoes. The Obvious Choice for Leopard Print Shoes : Black It almost goes without saying, but  black dresses , skirts, and pants are a perfect match for leopard print shoes. Not only because leopard prints have black in them -- although that certainly doesn't hurt -- but also because black really emphasized the lighter tones in traditional leopard print patterns. So, that's an easy one, and you could just r
Read more