Shoes of the week - TOMS -

Chance are, 5 out of 10 of you reading this already own a pair of Toms Shoes. Ok, I don’t really know, I’m just guessing. In Miami, it seems like everyone had on a pair of the classic Toms as soon as the weather was a degree over 50. If you don’t know the concept of Toms Shoes is, allow me to enlighten you. Toms Shoes was a movement created by a guy named Blake Mycoskie whose concept is “with every pair (of shoes) you purchase, TOMS will give a pair of new shoes to a child in need.” Read more about the movement (they preferred to be called that than a company) here.

He called this idea One for One™. Simple concept, huge impact. I know, brilliant.

As of September 2010, Toms Shoes has donated over 1 million shoes to children in need. I’ve always been inspired by this entrepreneurial business model and kept it as an example. 

In the meantime, Blake has taken his idea from literally toe to head. The company has recently launched the same concept but for eyewear, “with every pair (of eyeglasses) you purchase, TOMS will help give sight to a person in need.”

I've purchased mine..... so there is a child in need with a new pair of shoes. Isn't that lovely?